Some people may be worried and wondering what they will gain or lose by having to move from Google Website Optimizer to setting up tests within Google Analytics (i.e. Google Experiments).

I recently read a great post by Dennis van der Heijden, CEO of Convert.com, that provides details on the differences. Here’s a summary (the details are on his post):

Features that are not available in Google Analytics Experiments:

• Multivariate testing
• Conversion rate calculation based on visitors (changed to visits)
• Removing low performing variations from your test
• Access to Google’s My Client Center MCC (agency)
• Testing longer than three months
• Testing more than five variations
• Having more than 12 active tests
• Copying a test
• Pausing a test

Here are some of the new features in the Google Analytics Experiments:

• Improved: Slick split URL testing for A/B testing
• Improved: Email notifications of tests
• New: One tag solutions for tests
• New: Google Analytics goal integration
• New: Advanced Segment Report on test results
• Existing: URL variables and REGEX support

Like I mentioned, this is only a summary and there are a lot of good details in the full article. If you want to read the whole enchilada and get all the details, visit Dennis’ conversion optimization blog.

*I have no affiliation with convert.com and am simply sharing because it’s a great piece of information